The work of graphic designers have risen above computer graphics as the world turns complex. The majority of these complexities could be eliminated by building human-centered solutions, and no one is more qualified than designers. Design gives arrangement to disorder. It is simple and efficient. With this particular power comes an opportunity for designers to act as social innovators.
As Designers tackle social problems beyond producing commercial advertisement campaigns, being able to conduct, and synthesize research - integrating findings into a design process is optimal. For Designers to thrive in their careers, they should continually engage sophisticated tools like market research, field ethnography, and collaborative analyses to understand their users, thus inculcate their feedbacks in project development.
Today, both domestic and foreign users rate the price of a product, or service to the level of their interactive experience. Poor user reviews on social media platforms are collapsing business enterprises. The importance of user satisfaction confirms the words of Thomas Watson Jr (second president of IBM), "good design is good business." This is not to say that users dogmatize designers, and designers manipulate users. However, understanding the needs of users to provide an anticipated experience will give designers the creative space to express themselves as artists.
The future of Design is not clearly mapped out. As the digital environment thrives, what we think of as a perfect design attribute (user-centered) may change. The flow of information from digital devices may reduce human brainpower, increase distraction, and decrease human productivity. Designers will be challenged to find creative solutions that address digital pollutions. In all these, I urge designers to save LETTERPRESS and printmaking.